Privacy Policy

1. Introduction

This Privacy Policy describes how Serenia collects, uses, stores, and protects the personal information of users who visit www.sereniakids.com or make a purchase.

By using our website, you agree to the practices described in this Privacy Policy.

If you have any questions, please contact us at:

suporte@sereniakidses.com

2. Information Collection

When you use our website or make a purchase, we may collect the following personal information:

  • First and last name
  • Shipping and billing address
  • Email address
  • Phone number
  • Order information
  • Payment information (handled exclusively by certified payment providers)
  • IP address
  • Device information
  • Browsing data
  • Cookies and similar technologies

We only collect the data necessary to provide our services and improve the user experience.

3. How We Use Your Data

We use personal data to:

  • Process and ship orders.
  • Manage payments and billing.
  • Provide customer support.
  • Communicate order updates.
  • Manage returns or refunds.
  • Improve our website and browsing experience.
  • Prevent fraud and unlawful use.
  • Comply with legal obligations.
  • Send promotional communications and commercial offers only with your consent.

4. Email Marketing

If you have given your consent, we may send you:

  • Promotional offers;
  • Product news;
  • Exclusive discounts;
  • Commercial communications.

You can withdraw your consent at any time by clicking the unsubscribe link included in each email.

5. SMS Marketing and Notifications

If you choose to join our SMS program, we may send you:

  • Promotional offers;
  • Exclusive discounts;
  • Product updates;
  • Abandoned cart reminders;
  • Order notifications.

Consent to receive SMS messages is obtained exclusively through voluntary subscription and is independent of consent to email marketing.

Consent is not a prerequisite for making a purchase.

The frequency of messages may vary.

6. Abandoned Cart

Our website uses cookies and tracking technologies to monitor items added to your cart.

If you have given your consent to receive SMS communications, this information may be used to send you personalized reminders about abandoned carts.

7. How to Unsubscribe from SMS Messages

You can stop receiving SMS messages at any time by:

  • Replying with the word STOP to any message received;
  • Clicking the unsubscribe link included in our SMS messages.

After sending the STOP request, you will receive a final confirmation message and will not receive further communications unless you voluntarily subscribe again.

Standard rates from your mobile phone provider may apply.

8. Data Protection

We take appropriate technical and organizational measures to protect personal data against:

  • Unauthorized access;
  • Disclosure;
  • Loss;
  • Alteration;
  • Misuse.

Payment information is processed exclusively through secure and certified payment providers.

Serenia does not store or have access to complete payment card details.

9. Data Sharing

Personal data may be shared exclusively with partners necessary to provide our services, such as:

  • Shopify;
  • Payment service providers;
  • Shipping and logistics providers;
  • Marketing and communication platforms (e.g., Klaviyo);
  • Technical service and web hosting providers.

Personal data is not sold or transferred to third parties for commercial purposes.

10. Cookies

Our website uses cookies and similar technologies to:

  • Ensure the proper functioning of the website;
  • Remember user preferences;
  • Analyze traffic;
  • Improve the browsing experience;
  • Personalize content and offers;
  • Measure the performance of advertising campaigns.

You can manage or disable cookies directly through your browser settings.

11. Data Retention

Personal data is retained only for as long as necessary to fulfill the purposes described in this Policy or for the period required by applicable law.

12. Your Rights

In accordance with Regulation (EU) 2016/679 (GDPR), you have the right to:

  • Access your personal data;
  • Request correction;
  • Request deletion;
  • Restrict processing;
  • Object to processing;
  • Request data portability;
  • Withdraw your consent at any time.

To exercise these rights, you can contact us at:

📩 suporte@sereniakidses.com

13. Minors

Our website is not designed for the intentional collection of personal data from minors.

If we become aware of the accidental collection of personal data from minors,